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WhatsApp Business Messaging API Pricing Calculator

Estimate your monthly WhatsApp messaging costs and plan your budget with ease

All incoming messages are free!

$0.0053 / Message
100,000 Messages $530.00
$0.005 / Message
430,000 Messages $2,180.0003
5% volume discount applied
$0.0353 / Message
630,000 Messages $22,239.00
Marketing rates are flat (no volume tiers)

Volume Discounts Available

Utility & Authentication messages have tiered pricing. Higher volumes get better rates (up to 25-30% off).

Estimated

$24,949.0003

per month

You save $98.9997 with volume discounts!

Cost Breakdown

Authentication (100,000) $530.00
Utility (430,000) $2,180.0003
Marketing (630,000) $22,239.00

⚠️ The prices listed are subject to change by Meta and may vary depending on the recipient's location. For the latest rates and updates, refer to Meta's official pricing page.

Only delivered messages are billed.

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Frequently Asked Questions

What are message templates?
Message templates are pre-approved message formats required by WhatsApp to send proactive messages to customers. Templates must be approved by WhatsApp before use and follow their content guidelines.
What are the different message types?

Marketing: Promotions, offers, announcements, and other promotional content sent to customers

Utility: Transaction updates, order confirmations, shipping notifications, account alerts, and service updates

Authentication: One-time passwords (OTP), verification codes, and identity confirmation messages

What are volume tiers?
Volume tiers apply to Utility and Authentication messages only. As your monthly message volume increases, you automatically qualify for discounted rates. Discounts range from 5% to 25-30% off the list rate depending on your volume and market. Marketing messages are charged at a flat rate regardless of volume.
What is a customer service window?
When a customer messages your business, a 24-hour customer service window opens. During this window, you can send free-form messages without templates at no charge. Marketing and Authentication templates are still charged during this window. After 24 hours, only template messages can be sent.
How are businesses charged for WhatsApp messages?
Businesses are only charged for delivered outbound messages (messages sent to customers). The cost per message depends on the message type (Marketing, Utility, or Authentication) and the recipient's country. Incoming messages from customers are completely free.
Are incoming messages really free?
Yes! All incoming messages from customers to your business are completely free, regardless of message type or volume. You only pay for outbound template messages you send to customers.